Keep moving: Creating optimum user experiences
The large majority of customer experiences with your brand and products today start digitally, in most cases with your website.
Shopping, browsing, product research and purchasing combine digital engagement with in-store experiences. A poor experience with a website and its content ends your brand’s consideration quickly, cruelly and abruptly.
There are many opportunities in to keep moving in chaos, especially in thinking about and delivering on superior client experiences. You just need keep moving, be committed to taking advantage of the chaos and stay ahead of your competition. Be deliberate in your actions, updates and upgrades. And understand that user and visitor behaviors are impacted by the chaos – they seek calm and consistency.
Shoppers and web visitors seek out vibrant visuals to help reinforce their desires for your products. They want seamless navigation because it is a critical component of consistency for buyers to engage. From browsing different styles to making a secured online purchase, each click needs to build confidence and build trust. The user keeps moving through your website so make it easy. These mean possible trade-offs for you and your budget and your website capacity.
Stepping back and reassessing chaotic situations is a way to keep moving, making deliberate motion. Bottom line: Don’t let uncertainty stop your progress or slow you down.
Commit to keep moving by answering these questions:
- Does our web homepage and landing pages highlight our content and reflect our brand in chaotic times? Or is our content being tone deaf to our users?
- Are the webpages crowded and bloated with too much, slowing a user down or inhibiting them from getting the information that seek and want and need.
- What simple tweaks and upgrades can we make now that will more deeply engage our users?
From page load times to easy page navigation, from picture/video resolution to archiving historical, put yourself in the shoes and set of the visitor. Reimagine how users sit at their PC on their makeshift desk and stand in a store glancing at their mobile device.
We share this perspective with our clients -- the crucial key to dealing with chaos and uncertainty is to control what you can control. This is a perfect time to conduct simple, straightforward audit and evaluation of your web properties. Keep moving because your users are still moving. Whether your web properties are designed for B2C or B2B customer experiences, there are plenty of options to enhance and enrich a visitors’ experience to your website right now.