ReelSports

All the sports

ReelSports, a sports entertainment company for film and television, invited Square360 to help them define their brand. The real challenge wasn't focusing the inherent energy and chaos of sport into a concise message; it was doing that for ALL sports. Every single one of them.

Before. Flash site, ugh.

Square360's brand vision combined the classy and refined aesthetic of Hollywood with a sweat-stained authenticity that reeked from their action sequences. In the end, we scored with a fluid, modern interactive experience. We just hope they return the favor and cast us in Space Jam 2: Electric Boogaloo.

Website. Our design transformed and abstracted the human form into pure forms of fluid motion, texture and bold shapes.