105 Wooster Street

Casting iron into gold

A person in a flowing red gown walking on a street with blurred motion in the background.

The urban facade of SoHo boasts the greatest collection of cast-iron architecture in the world. This historic district is also one of the world’s most established retail districts fueled, in part, by international and luxury tourism. Surrounded by posh residences, boutique hotels and high fashion retailers — including Chanel, Tiffany & Co., Balenciaga, Tory Burch and Ray-Ban — the 40,000 square feet of 105 Wooster Street hit the market needing glamour to attract a new flagship presence.

Square360 created a cosmopolitan identity package to market one of the largest blocks of space in trendy retail.

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Logo of "wobster" with a colorful circular dot between "wob" and "ster".

Logo. A simple twist on letterforms juxtaposing opulent tones and modern shapes.

Text on a golden background: "A COSMOPOLITAN PRESENCE THAT BECKONS"
Floor plan showing a rectangular space with an entrance and "DO NOT SIT" sign.
A collage of elegant storefronts with classical architectural details and hanging greenery.
Street map showing the location of WOOSTER with surrounding roads in a dark blue background.
Modern office space with open layout, white interior, and minimalist design elements.

Modular marketing. A standard suite of floor plans, area maps and airy photography were blended with customized renderings targeted toward individual retailers.

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